Innovating the customer experience via marketing automation
[24/08/2009]
A great customer experience is what gets
repeat business, word-of-mouth and all the other positive side benefits of a
profitable transaction.
But who are the technological supporters of
a good customer experience?Who provides
the technology that enables a consistent, effective connection between your
company and your customers?
Our report, to be updated and re-published in
September 2010, examines some of the
trend setters that support Web 2.0 marketing automation efforts of companies
such as LinkedIn, Travelocity, and Hewlett-Packard.
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