I was just revisiting a blog post from 2016 where I went on about physical space, design and the use of technology. Given I have spent many hours recently writing a book chapter on ambient technology in facilities management, I thought I would come back to the subject and see where we have gone in the last two years, IMHO.
More and more is said about the experience economy, and how much of our experience is enabled by technology (read: mobile apps, AI and machine learning (ML)). But rarely in my recent travels have I NOT seen technology enhanced by physical appearance. To know a space is supposed to be hip and trendy, I still need physical clues as to HOW I am supposed to feel about the space.
IoT, beacons and other edge devices can feed information to gain knowledge about me and my needs to create a more enabled experience -- but I am not yet convinced that it is for my benefit, rather it is for the benefit of the physical location owner.
Being a keen traveler and hotel guest, I always look for the latest in hospitality technology. Most seamless check-in, for example, is not seamless unless the scene is set for it to be that way. I recently checked into a hotel in Budapest that made you feel luxurious because you sat in a plush wing chair while you were individually checked in and given the full information treatment. For another hotel in Brussels, I knew I was somewhere trended when I checked in at a kiosk that had a barscanner and a shopping kiosk feel to it.
My point is that we still need physical design clues for the technology to be enhancing the experience to its fullest potential. And this is where a number of the apps designers miss the boat.
What's your thoughts on this?